Blue Style

“I know Jaroslav Novák from our time together at Wunderman (now Wunderman Thompson). We both believe in marketing automation. If I were bolder, I’d start an agency like ePace myself.

Automation is definitely one of the most promising trends in marketing, whether it’s optimising and targeting media budgets, or more importantly, communicating with existing customers through their own channels such as web or email. Automation scenarios simply cannot be controlled manually – customer selection, message personalisation, communication timing. The big challenge of automation is to reconcile marketing, technology and data. Without ePace’s consultancy services, we would certainly not be able to get the most out of automation at Blue Style. A big thanks to Jaroslav and his team.”

Vladimír Rejlek, Chief Digital Office