ASKO - NÁBYTEK Case Study
"Every day brings decisions – some minor, others so significant that they change the direction of the entire organization. At ASKO – NÁBYTEK, we embarked on a challenging but inspiring journey as part of our CRM transformation. And this is where ePace played a key role.
Our collaboration was not just about implementing technology. Thanks to ePace, we have created a true partnership based on trust, open communication, and a shared desire to move things forward. Combined with the expert guidance of the ACTUM Digital team and the internal commitment of our team, we have succeeded in creating a solution that has a real impact on our daily operations.
What I would like to emphasize above all is the human approach, which I consider absolutely essential. Maybe it's naive, but I personally still believe that a human approach is the most valuable driving force in all projects – right after expertise, of course. And here it was confirmed that it can work.
Working with ePace has confirmed to us that change is possible – if it is backed by a team that knows where it is going and stays on course."
Andrea Štěpánová, Marketing Director
Improving marketing performance through CDP integration and management
Bloomreach Engagement
Video content:
- 00:15 The CRM project at ASKO NÁBYTEK
- 01:37 Why Bloomreach
- 03:05 The technology as a solution - risk or opportunity?
- 04:13 The most difficult moments during the Bloomreach integration
- 05:42 Gradual development, a 16-month journey
- 07:49 The best result and benefit for Andrea and Asko
- 08:42 Key project results in numbers
- 12:24 Future Outlook
The starting point
ASKO had a tons of customer data that wasn't being used in a systematic way. The goal was not only to boost sales, but mainly to improve the customer experience and build a solid foundation for data-driven marketing. A CRM project was launched, with the implementation of Bloomreach CDP technology at its core.
Project goals
Increase the number of customer contacts
Improve customer experience through personalized communication
Increase turnover through targeted, relevant, and effective communication
Connect the online and offline worlds through omnichannel communication
The implementation included
- Connection to ASKO's internal data sources
- Aggregation and management of customer data
- Connection to the e-shop and physical branches
- Expansion of existing and introduction of new automated communication scenarios
- Fail fee/success fee model as proof of trust and responsibility
The project progress in 16 months
Months 1–6: Integration phase, no visible marketing results
Months 7–12: First tangible results (Increase in number of contacts, Pilot campaigns)
Months 13–16: Significant improvement in metrics
"I trusted our expert partner. Bloomreach was the choice that matched our ambitions."
Andrea Štěpánová
Key results and overall impact
+550,000 contacts
Increase in the number of contacts from 200,000 to 750,000
+5.5 million EUR
Increase in increment thanks to Bloomreach and its management
40x higher performance
of automation scenarios
+200% performance of e-mailing
while reducing the volume of mailings by 50%
Future development of the project
- Strengthening automation and predictive models
- Further increasing campaign effectiveness
- Expanding personalization and omnichannel communication
- Communication in the catchment area
"We’ve only just begun. Now we can truly get moving. We’ve built the foundation — now it’s time to grow, grow, and keep on growing."
Andrea Štěpánová