Migration of marketing communication to Bloomreach
in 2 months without any communication downtime
PROJECT SUMMARY
The operating company of the eTabletka.sk e-shop was dissatisfied with the pace of e-commerce development and business performance. ePace was commissioned to analyze the environment and propose solutions for faster CDP adoption, kick-starting growth, and a dynamic development strategy.
The business analysis revealed priorities and a path that could not be achieved with the existing setup, so it was decided to migrate to a more favorable environment.
MAIN INFORMATION
- Annual eTabletka turnover: EUR 12 million
- Year-on-year growth rate: 30%
- Original solution: CDP and emailing software
- Duration of original solution usage: 2 years
- New solution: Bloomreach
- Implementation time: 2 months
CHALLENGES
Data consolidation from multiple systems
Unification of source data and preparation of FE/BE tracking, integration of product feeds, voucher pools, content galleries, Bloomreach CDP configuration, warming up email domains, etc.
2 months “hammer
time”
From decision to full Infrastructure switchover within 2 months, without any Communication downtime, while ensuring functional analytics, reporting, and historical data integrity.
Smooth migration of existing use cases
The migration also included an analysis of 16 existing email automations, their optimization,
and a smooth transition to nine new automations.
Parallel operation and team coordination
Thanks to close cooperation between the eTabletka, ePace, and Bloomreach teams, it was possible to complete the process without incurring additional costs for licenses for the original software.
"Migration to Bloomreach was not just a technological change for us, but a strategic step towards more effective and personalized communication with customers. In a short time, we saw a significant improvement in deliverability, engagement, and overall campaign performance. Bloomreach enabled us to work better with data and automation and brought real added value to marketing."
Bibiána Vondrová,
e-commerce Marketing Department Manager
HOW IT WAS DONE
Data mapping
Inventory of data sources, verification of profile structure, preparation of data mapping, and verification of consent before migration.
Data and system audit
Analysis of historical data, identification of duplicates, missing events, and inactive contacts before transfer.
Revision of automation
Reconstruction of original automation and addition of necessary events for proper functioning in Bloomreach.
Technical migration
Transferred 500,000+ profiles, 5 million events, email templates, subdomains, and campaigns to Bloomreach. Conducted quality control and load testing.
Go live & hand - over
Launching newsletters, automation, and banner campaigns without downtime; subdomain warmup and client team training.
KEY RESULTS AND NUMBERS
instead of the original 4
reduction in automated emails with unchanged performance
customer behaviour transferred to Bloomreach
higher email open rates through data cleansing and anti-spam policy
overall increase in click-to-open rate across all scenarios
by the team. Duration of the migration project
in total, of which 21 were the client ones
of coffee consumed during the project by the ePace team
