Is Customer Data Platform right for you?

Not sure whether to choose a Customer Data Platform or looking for the CDP that best fits your business? We'll prepare a detailed analysis of your business model and show you what to look for in a vendor and internally. After all, the Customer Data Platform permeates the entire business, just like the customer experience.

Leadership
cooperation

You’ll know for sure whether CDP is right for you and what CDP is the best fit for you.

300% return
of on investment

Within 9 months, you will have tripled your investment.

1 to 3
months

You’ll set the pace of our collaboration.

Minimise risks and costs.

The CDP introduction is relatively quick. But the decision will affect your business for several years to come. Our analysis will provide a strong foundation for your decision. It will help you clarify your expectations from the platform and prepare your team for the implementation.

Why cooperate with us

Rational approach

We measure everything we do. We are constantly looking for the best ways to drive productivity and efficiency.

Three worlds in one

We think in the context of marketing-IT-business, worlds that don't always get along. We know how to connect these areas and lead them to achieve mutual success.

Expertise

Customer experience is our speciality and we’re continuously developing our expertise.

Speed

We are fast in our implementation. Without affecting the quality of the work or service delivered. After all, pace is in our name.

Who we´ve already helped with decision

“ePace has helped us tame the wild beast called Exponea (later Bloomreach) – from implementing the entire solution to planning and setting up detailed campaigns and scenarios. I was particularly impressed by the strategic overlap, business insight and meticulous execution. "

Milan Duda, Marketing DirectorCZC.cz

“The analysis of our existing communication and the personalisation design for selected automated customer scenarios proved invaluable and gave us a fresh perspective on our communication."

Radek Kronika, Chief Marketing OfficerHUDYsport

“I met Jaroslav Novák and Martina Vojtěchová by chance through my friend Vojta Vecán, an architect. And as is often the case in life, the best comes when you least expect it! I finally feel like our marketing is working in line with our expectations. They always take a holistic approach and focus on the bigger picture.

Michaela Vlčková, FounderLa Marque

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With ePace you also get

Business analysis

We will determine your marketing, IT and business needs.
We will examine how the implementation will affect the organisation’s processes.

Analysis and use of digital marketing tools

We will map the applications used.
We will then review the data sources, IT architecture and availability.

Desk research

We will review the status and further possibilities of vendor marketing.
We will map B2B and B2C client segments in detail and offer a fresh perspective from the outside.

Roadmap implementation

We will describe the integration and implementation process in detail.
We will estimate the schedule, costs and resources required.

Recommendations for selecting a CDP

We will make suggestions as to how the tool should be scalable in the future
and prepare criteria for selecting the most suitable CDP (RFP, pitch deck).

What we address in the analysis

When we first look at CDP implementation and business analysis, we always touch on the following topics. We will be happy to explain everything and prepare a suitable option for you.

Internal company needs

We will gather information on expectations for the CDP across the company and then evaluate it to identify potential benefits. Clients who are clear about their needs are up to 5 times faster in using new technologies.

Key / affected processes

We will set up Customer Data Platform to work smoothly with your processes without disruption.

IT environment

IT is one of the key factors contributing to company success. We will therefore also cooperate with IT departments to clarify what CDP implementation brings and how much capacity it can save.

Data sources / architecture / availibility

You won’t get very far without data, but you surely don’t have to feed all of it into the CDP. We identify key data sources and propose a way to import the data. This speeds up the subsequent integration by up to 10 times.

Mapping the applications you use

We will work with you to identify key business applications and systems, and check that they will all be needed after the CDP is implemented.

GDPR & Consent Management

We will prepare a methodology for effective consent management and GDPR, including data sources, structure, consent type, etc. This is a key task for the data platform.

Online/offline business

We will identify potential intersections and synergies between online and offline sales and connect your customer journey in both worlds.

Vendor marketing

If you work directly with goods manufacturers/distributors, we will show you the potential of the data platform in monetisation.

B2C vs. B2B

Before implementing your CDP, you need to understand how you want to serve the B2C and B2B customer segments. Most platforms are B2C focused, but at ePace we know how to effectively incorporate B2B cases as well.

Internal team resources

The acquisition of CDP is a big change for the whole company. We will help you and the whole team prepare for the transformation and identify the aspects that will change and make their work more interesting and meaningful.

Costs and resources

Allocating the resources for the license is one thing, effectively implementing it is another matter altogether. We can also help prepare your internal resources and capacity for the implementation.

Turn your data into ultimate customer experiences

Take the first step towards better leveraging your customer data today. Leave us your contact information, and we’ll reach out to you within two business days.

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