Marketing performance and customer experience improved by implementing CDP Bloomreach
ASKO NÁBYTEK
Andrea Štěpánová, Marekting Director of ASKO NÁBYTEK and Jaroslav Novák, CEO of ePace about the integration of Customer Data Platform, specifically Bloomreach Engagement into ASKO NÁBYTEK. See how challenging the journey was and what results it brought.
Project facts:
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Annual turnover of ASKO: 72 Mio Eur
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Number of stores: 20 (13 CZ, 7 SK)
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Platform: Bloomreach Engagement as a CRM project tool
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16 months of cooperation (August 2023 - December 2024)
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Connecting the platform to 12 data sources
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Merging data into a single, 360° view of the customer
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Extending existing and introducing new automated communication scenarios
Video content:
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00:15 CRM project in the concept of ASKO FURNITURE
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01:37 Why Bloomreach?
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03:05 Technology as a solution
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04:13 The most difficult moments in integration
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05:42 Gradual development, 16 months journey
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07:49 The best outcome and benefit for ASKO, Andrea
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08:42 Project results in numbers
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12:24 Future outlook
Key results of the project
+550 000
Increase of the number of contacts
+12 mio EUR
Increase in increment thanks to CRM project
+5,5 mio EUR
Increase in increment thanks to Bloomreach and its management
40x
Increase in performance of automated scenarios
+200%
Increase of e-mailing performance
-50%
Decrease of the volume of emaling distributions
Measurability
of customer overlap between online and offline channels